The news of Google’s partnership with brick-and-mortar retailer Barnes and Noble this past month was an interesting read. Just a few short years ago, web technology companies and services often worked to compete against legacy businesses, but today we’re seeing many more partner to enhance the business for both instead. Startup InstaCart , for example, is leveraging brick-and-mortar grocery stores with its grocery delivery service, and there are several other new companies tapping into similar concepts. It’s certainly not the first time these types of relationships have been seen in business, but the recent uptick may point to a new hot area for startups. It’s going to be great to see how it continues and advances.