Not long ago I had referenced a media article about Google’s partnership with Barnes and Noble. It came to mind while reading some of the media articles about Amazon opening up a physical store to enable same-day pick up of online orders placed through its Amazon.com site. It’s not the first time that Amazon has laid the foundation for integrating its online offerings with the offline world, but it certainly sparks excitement and ideas for innovations and technologies that connected the online and offline consumer market. For startup entrepreneurs and investors, this is a great arena to watch. There have been multiple new startups in the space and we can likely expect more to come in the future.